SEO Content Editing: Perfecting Your Content to Boost Rankings and Engagement

We begin with a consultation to understand your content and goals.

During this phase, we ask you for:

• Your main targeted keyword
• Any specific updates or changes you’d like made to the content
• Your preferred tone of voice

This information helps us tailor the edits to align with your objectives and audience preferences.

We also ask that you share your document with us in Google Docs format, so we can efficiently collaborate and make edits directly to your content.

Once we have your details, we conduct thorough research to ensure your content is fully optimized.

This includes:

• Researching your primary keyword to understand search intent and organic competotors.
• Analysing the SERP (Search Engine Results Page) to see how your content compares to competitors
• Identifying the most frequently discussed questions and topics surrounding your main keyword

Next, we assess the content to determine what needs to be updated, added, or removed.

This involves:

• Checking if the information in your article is current and accurate
• Identifying areas where more detailed or updated information is needed
• Ensuring the correct number of words, headings, paragraphs, and images to optimize SEO and readability

We enhance the content by adding relevant internal and external links.

This helps improve your website's overall SEO, provides additional value to readers, and helps establish authority.

If necessary, we’ll also update your existing links to ensure they point to relevant and authoritative sources.

Once we’ve made the necessary edits, we perform a final check to ensure your content is flawless:

• Proofreading: We meticulously proofread your content to correct any grammar, spelling, or punctuation errors.
• Plagiarism Check: We use plagiarism detection tools to ensure the content is 100% original.
• Meta Description: We update or craft a compelling meta description that accurately reflects the content and encourages click-throughs.

You will have the opportunity to:

• Review the changes made
• Suggest any further revisions
• Approve the final version of the content